art direction / visual design

Concept development, Print, Product, Identity, Stationery design, Editorial design, Web design, Wordpress customization

MTA rebranding project

W_ID_metrocard W_ID_MTA_Logo

Re-branding Metropolitan Transit Authority

School of Visual Arts Continuing Education Project (US)
Instructor: Darren Cox and Sam Eckersley

Why don’t we have only one design of metrocard? My idea is to put different types of arrow icons on the metro card. In addition, inspired by collective art post card I created the back side of cards with permanent art collection of NYC subway. It shows the cool and multicultural aspect of this city.