MTA rebranding project
Re-branding Metropolitan Transit Authority
School of Visual Arts Continuing Education Project (US)
Instructor: Darren Cox and Sam Eckersley
Why don’t we have only one design of metrocard? My idea is to put different types of arrow icons on the metro card. In addition, inspired by collective art post card I created the back side of cards with permanent art collection of NYC subway. It shows the cool and multicultural aspect of this city.